This is another brochure that I picked up on a trip to the South bank when I went to view Despicable Me at the Imax cinema. The first thing that captures my eye is the quality of the visual imagery used in the brochure. On the front cover it appears as if the owl is flying towards you off the page this is strengthened further by the color scheme as it is set against a black background it makes the image more powerful as it looks like the owl is flying through the night. It also shows that this must be the main item of the brochure as it is the new blockbuster film coming out. The writing is set in white orange and black, which matches the colors of the owls shown in the brochure and adds a new element to the brochure the use of color composition is very interesting. The writing is spread throughout the brochure although most of it is on the back of the brochure but its balanced with an image of the Imax and a map of its location. Then in the middle pages they show the main film image which is the owls and then in a box on the next page they show other films with some information next to them that might also interest people.
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