1.4 Drafting for Southbank brochure

This is the second draft of middle pages for my brochure which is consistent with the arty feel of my second front cover draft for the brochure. I used orange as it is a bright colour eye-catching and bold yet it does not over power the images and text used in the brochure. It features photgraphs of the Hayward gallery and what main event is taking place at the gallery. The use of the colour red draws the person's eyes to the exhibition being showcasedand adds a stronger element to the overall look of the brochure. The blue also adds to the visual of the brochure and also impliments white so there are not to many bright loud colours used in the brochure.

This is my first draft for the middle pages of the brochure keeping within the theme of blue I decided to border the page in blue and have the inside white just to keep it consistent and make sure it holds appeal to everyone. I placed images that would best showcase my main attraction which is The Hayward gallery. Images are placed strategically so that it's not just a bunch of text but there are also elements of visual imagery.I added a picture of a mouse which is one of the various street performers that appear on the Southbank and makes it more fun and appealing. 

This is two of the drafts I made for the front cover of my South Bank brochure. I chose the colourscheme to be blue and white, because I believe the blue really captured the essence of the Southbank being near the river and white made the blue stand out more and complimented the blue rathar than clash with it. The colours used can appeal to a wide variety of people, as the colours are quite versitile. I chose the London eye as my main image as it is a well known landmark of London and will be recognised by lots of people. The type of font used is quite basic yet bold and is quite fluid and curved.
The other draft for my southbank brochure is colourful and eyecatching and captures the more modern and contemporary feel of the creative side of the Southbank such as The Hayward Gallery. The colours despite their brightness work well in complimenting each other and manage not to clash. I chose to leave some bits of text in white as these will stand out amongst the colour such as when the leaflet is dated from Jan-March 2011.The way I coloured in the front cover makes it look like a piece of sculpture in The Hayward gallery which is what i want my target audience to think when they pick up the brochure is to associate it with a piece of art. The font type used is quite bold and straight with little curves to try and replicate the sharp and straight edges of some sculptures.

1.4 Learning logs

Date: 14^th January 2011

Monitoring Of Progress Log

Strengths:

·        My strengths are that I have began to develop my leaflet for scene and have quickly adapted ways to make it visual interesting by using the threshold, black and white and hue saturation tools in Photoshop.

·        I have began to work at a steady pace despite the fact I had no drafts to work from.

Weaknesses:

·        I have not fully completed all the tasks that we had to do for scene because I became distracted easily and went off task.

·       

Things to improve and why:

·        To improve I would spend time at home completing all of the tasks to the best of my ability

Date: Friday 26^th November 2010

Monitoring Of Progress Log

Strengths:

·        My strengths are the writing up of the different areas of creative and media and using the Internet effectively to carry out my research. And then adding my own personal experience to liven up the report.

Weaknesses:

·        My weaknesses were the time management. I spent too much time on the task 1.1 and fell behind in completing the other work set.

·        I got bored and spent time talking so I did not finish it to completion or to the best of my ability.

Tings to improve and why:

·       I need to manage my time better by setting out how much time I spend on what before moving on to the next task and can spend more time at home working on the work to ensure that everything is completed.

Date: Friday 15^th October 2010

Monitoring of Progress Log

Strengths:

·      My strength was that I was able to use the camera well to take the images I needed for my brochure without dropping it and the images I took were really useful in showing what the South bank was all about.

·      I was able to collect first hand evidence as research for the brochure and get some ideas from them to input into my own brochure.

Weaknesses:

·       I could have taken more photos of the art gallery’s for example; the Tate modern and I could have taken more brochures to have a broader and wider range of brochures with different styles and layouts to give me new fresh ideas.

·       I could have experimented more with angles when taking pictures and the point of view to make it more visually interesting.

Things to improve:

·        To improve I would experiment with angles to get different images that have a visual appeal.

1.4 Final 3

This is my final back cover for my scene leaflet on the back cover i like the bright blue color as i believe it highlights the images on the back cover especially the map of the southbank. I used white font with an outer glow on both texts so that the white font can appear more prominent on the back page against the blue. I chose to spread the images over the back so that the target audience won't be bombarded with loads of images and can concentrate on one image at a time.

1.4 Final 2

This is my final middle pages which still keeps the simple colour scheme that i had on the front cover. The main feature of my leaflet is the Hayword gallery and i added to characters because they added an element of fun to the brochure. However the improvements i would make is to change the background colour of the middle pages as they look to bright and it slightly overpowers the images and text of my brochure. So next time i would use a midler colour thats not so overpowering as  somepeople might find it a bit overwhelming.

1.4 Final

This is my final front cover for my Southbank leaflet. The strenghts of my design are the colour scheme is very simple blue and white which compliment each other well and are not over the top. And because i have a collage of images on my front cover it would not be good to have a mixture of colours. The target audience will be able to focus on one part of the leaflet at a time. The images I beleive really capture the essence of what the Southbank is, its a fun place that features a wide variety of things to keep you occupied there is art, music, entertainers. I wanted to make my leaflet stand out amognst the other leaflets about the south bank so i went with a collage of different textures which gives it an edge that will appeal to everyone.