Friday, 4 March 2011

1.4 Research

This is one of the brochures that I picked up during my trip to the south bank. The color scheme is simple as it is only 3 basic colors white, green and black I like it because it means the brochure is not to busy it looks clean sleek and professional. It also looks very fresh and different from a lot of other brochures as black, green and white is not a very common color combination. They work harmoniously together they don’t clash and even though the background is black it still manages to look bright. The layout of the flyer is also unique as it is strategically placed all over the page to create an interesting balance but still manages to look organized and easy to understand. The images used are well placed so it’s not just a bunch of writing. The images that are of artists that will appear to perform are in a portrait style and the two top images are landscape style. This makes the brochure more visually appealing. The lighting used in the images vary some have low key lighting so you see a bit of them but a bit of them is in shadow. And some images are in high key lighting so you can see everything. And some are monochromatic which gives it a classy look. The font style is bubble like writing but its very basic text easy to read and very clear.


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